Engaging users through Search Landing Page & empty states

Number of Designer: 1, reported to the senior designer on Search domain

Current process in work: Iterating on the next version

Scope: UX/UI

Platform: iOS

circa: 2015

Problem

Search Landing Page is a page that has seen more and more traffic - i.e. Google, Facebook, Instagram…etc How can eBay maximize the usefulness of this page to improve search efficiency?